Staging… Does it increase the sale price?

In today’s competitive market everyone is trying to gain an edge on the rest. Whether or not to stage a property is one of the many questions on everyone’s mind when it comes time to sell.

Staging or property styling aims to showcase your home in the best possible light. Professional stylists are sent in to redecorate the space to make it broadly appealing to your target audience. The stylists usually declutter and store some or all of your furniture and decor away, and move in a curated set of stylish furnishings. The essence of this service is creating an aesthetically pleasing space and therefore a great first impression for buyers. This will generate more appeal and hopefully more invested buyers who will see the value of the home.

You’ll create the right connections

Not only is staging hoping to generate monetary value, but also emotional value, as it is far easier for a buyer to go through with a purchase when they have emotionally connected or ‘fallen in love’ with a home.

Professional styling that makes the most out of a space with bespoke furniture, ideal layouts, and colour schemes, helps evoke that happy feeling in people. To some degree stylists are taking out an owner’s personal influence on the home so that potential buyers may envision themselves living in the home and how they could best use the space.

It can change a buyer’s perception

Alternatively, if the property being sold is entirely empty the addition of staging can help it look move-in ready. Not only this but an empty room can actually look smaller without furniture in it and can encourage inspecting buyers to more thoroughly seek out any minor cosmetic problems. If the home hosts an unusual layout it will be abundantly clear with an empty house, if it is staged it will help guide buyers to the potential of each space.

An empty home can also run the risk of appearing as if the owner desperately needs to sell as they/their tenants have already moved out – while this may be the case you don’t want to actively invite lowball offers.

Your home will probably sell much faster

People are attracted to beautiful things – that’s just a fact, so if your property is staged to perfection, it will have beautiful listing photos.  This staged beauty is going to garner a lot more attention on real estate websites, as well as other marketing assets like social media and brochures.

This will get more buyers through your home, and their expectations reinforced in person.

The investment pays for itself

If you’ve reached this part of the blog, you’ve certainly read how much staging can assist in selling a property, but how much does it cost, and is it worth the price?

With our recommended partners, clients at All Properties Group can spend from a range of $2000-$6000 for a full staging – some homes may only need a partial staging which will decrease this price. While this may seem like a decent chunk of money, it is a worthwhile investment.

A Brisbane-based agency ran a six-year study that revealed a range of 3-10% increase in price premiums for staged properties; resulting in an average of about $69,000.

Within this data some sellers even received $100,000 over their starting offer price!

We’re always on hand and ready

It is safe to say that having a staged home can increase the chances of you getting the best offer possible, but as it can be subjective to each home and area, be sure to contact your real estate agent to discuss your staging needs.

Want some further advice on your home?


Why do we call it the ‘Spring Selling Season’?

As we head into September and thus into spring, we find ourselves in what has been coined by real estate circles across the globe as the ‘Spring Selling Season’. But why is that?

Well, the theory is that as the weather starts to warm up and the gardens start flourishing, houses start looking more inviting. Buyers, much like the flowers, start popping up more frequently. This encourages sellers to put their newly “refreshed” properties up on the invigorated market.

One reason buyers may be more motivated to buy is because springtime is when people are usually looking for some kind of fresh start or change. It’s either time to spruce up the home with some vigorous spring cleaning and new décor – or take it one step further and just buy a new one! What could be a better change of pace than a whole new home to enjoy and a neighbourhood to explore?

You might be thinking, ‘We don’t even have a real winter here in Australia.’ And while the Australian winter isn’t always gloomy, especially up here in Queensland, we are still affected by shortened daylight hours. This can limit the time spent showing houses to prospective buyers. Also, when it is gloomy, being cold and wet from the outside and trying to avoid ruining a strangers carpet during an open home isn’t the most pleasant experience.

So how do you make the most of the Spring Selling Season if your property is on the market?

Bring the outdoors in
Pop some fresh flowers on your bench or add a delicate flowery fragrance to your home to banish any residual winter staleness and bring in the spring.

Lighten up
Pull back those curtains and polish those windows to let the full effect of the lovely springtime sunshine in. Bonus points for making sure every surface is polished to perfection to bounce the light right around the room.

All hands on deck
Enhance your outdoor spaces ready for prospective buyers to imagine themselves entertaining on a beautiful spring night. It really is the best time for an alfresco evening with a cool breeze and no threats of thunderstorms.

Get a green thumb
The weather may make your grass more green and your garden thrive but it won’t hurt to put some effort into landscaping your yards or simply adding a few new plants. Curb appeal is your first impression; make it count.

Whether the change in the weather is the basis for the increase in buying and selling or just the established idea of the Spring Selling Season, it is a great time to engage in the market. A renewed confidence and interest from prospective buyers as the diversity in the market grows is just around the corner.

Want some further advice on your home?