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Staging… Does it increase the sale price?

In today’s competitive market everyone is trying to gain an edge on the rest. Whether or not to stage a property is one of the many questions on everyone’s mind when it comes time to sell.

Staging or property styling aims to showcase your home in the best possible light. Professional stylists are sent in to redecorate the space to make it broadly appealing to your target audience. The stylists usually declutter and store some or all of your furniture and decor away, and move in a curated set of stylish furnishings. The essence of this service is creating an aesthetically pleasing space and therefore a great first impression for buyers. This will generate more appeal and hopefully more invested buyers who will see the value of the home.

You’ll create the right connections

Not only is staging hoping to generate monetary value, but also emotional value, as it is far easier for a buyer to go through with a purchase when they have emotionally connected or ‘fallen in love’ with a home.

Professional styling that makes the most out of a space with bespoke furniture, ideal layouts, and colour schemes, helps evoke that happy feeling in people. To some degree stylists are taking out an owner’s personal influence on the home so that potential buyers may envision themselves living in the home and how they could best use the space.

It can change a buyer’s perception

Alternatively, if the property being sold is entirely empty the addition of staging can help it look move-in ready. Not only this but an empty room can actually look smaller without furniture in it and can encourage inspecting buyers to more thoroughly seek out any minor cosmetic problems. If the home hosts an unusual layout it will be abundantly clear with an empty house, if it is staged it will help guide buyers to the potential of each space.

An empty home can also run the risk of appearing as if the owner desperately needs to sell as they/their tenants have already moved out – while this may be the case you don’t want to actively invite lowball offers.

Your home will probably sell much faster

People are attracted to beautiful things – that’s just a fact, so if your property is staged to perfection, it will have beautiful listing photos.  This staged beauty is going to garner a lot more attention on real estate websites, as well as other marketing assets like social media and brochures.

This will get more buyers through your home, and their expectations reinforced in person.

The investment pays for itself

If you’ve reached this part of the blog, you’ve certainly read how much staging can assist in selling a property, but how much does it cost, and is it worth the price?

With our recommended partners, clients at All Properties Group can spend from a range of $2000-$6000 for a full staging – some homes may only need a partial staging which will decrease this price. While this may seem like a decent chunk of money, it is a worthwhile investment.

A Brisbane-based agency ran a six-year study that revealed a range of 3-10% increase in price premiums for staged properties; resulting in an average of about $69,000.

Within this data some sellers even received $100,000 over their starting offer price!

We’re always on hand and ready

It is safe to say that having a staged home can increase the chances of you getting the best offer possible, but as it can be subjective to each home and area, be sure to contact your real estate agent to discuss your staging needs.


Want some further advice on your home?

Why-do-we-call-it-the-‘Spring-Selling-Season’

Why do we call it the ‘Spring Selling Season’?

As we head into September and thus into spring, we find ourselves in what has been coined by real estate circles across the globe as the ‘Spring Selling Season’. But why is that?

Well, the theory is that as the weather starts to warm up and the gardens start flourishing, houses start looking more inviting. Buyers, much like the flowers, start popping up more frequently. This encourages sellers to put their newly “refreshed” properties up on the invigorated market.

One reason buyers may be more motivated to buy is because springtime is when people are usually looking for some kind of fresh start or change. It’s either time to spruce up the home with some vigorous spring cleaning and new décor – or take it one step further and just buy a new one! What could be a better change of pace than a whole new home to enjoy and a neighbourhood to explore?

You might be thinking, ‘We don’t even have a real winter here in Australia.’ And while the Australian winter isn’t always gloomy, especially up here in Queensland, we are still affected by shortened daylight hours. This can limit the time spent showing houses to prospective buyers. Also, when it is gloomy, being cold and wet from the outside and trying to avoid ruining a strangers carpet during an open home isn’t the most pleasant experience.


So how do you make the most of the Spring Selling Season if your property is on the market?

Bring the outdoors in
Pop some fresh flowers on your bench or add a delicate flowery fragrance to your home to banish any residual winter staleness and bring in the spring.

Lighten up
Pull back those curtains and polish those windows to let the full effect of the lovely springtime sunshine in. Bonus points for making sure every surface is polished to perfection to bounce the light right around the room.

All hands on deck
Enhance your outdoor spaces ready for prospective buyers to imagine themselves entertaining on a beautiful spring night. It really is the best time for an alfresco evening with a cool breeze and no threats of thunderstorms.

Get a green thumb
The weather may make your grass more green and your garden thrive but it won’t hurt to put some effort into landscaping your yards or simply adding a few new plants. Curb appeal is your first impression; make it count.

Whether the change in the weather is the basis for the increase in buying and selling or just the established idea of the Spring Selling Season, it is a great time to engage in the market. A renewed confidence and interest from prospective buyers as the diversity in the market grows is just around the corner.


Want some further advice on your home?

Photo by Spacejoy on Unsplash

Where to begin when bringing colour into your home.

When you are looking to introduce colour into your home it can be difficult to know where to start. You may already know your favourite colours, so creating combinations and incorporating them into your spaces is your next step and we are here to help!

Before you start playing with more fun colours in your space you should first ensure that there is a foundation of cohesion throughout your home. This will mean you can create a colourful, visually balanced space with ease. It is a good idea to maintain a base palette for your main areas, the most obvious way to do this is through flooring and wall colour with each room having the same or similar finishes. With a solid foundation you can then begin the fun part!

Generally a great way to get started is to choose a jumping off point, perhaps a piece of artwork that you love or a statement furniture piece. From there you can draw out colours, as well as textures or patterns, to use throughout a room and the rest of the home. For example, if you have a painting with bold colours you can translate them into your couch cushions or coffee table accessories. Doing this really helps tie the space together visually.

Another easy way to add colour and life to your home is through indoor plants. We are lucky here in Australia to have access to beautiful plants in all colours of the rainbow, although a fresh rich green is always a classic choice. Foliage pairs beautifully with the natural earthy tones as well as other neutrals like white and grey that are found in most Aussie homes.

If you are having trouble making colour combinations work for you an easy way to explore them is taking a trip down to your local hardware store. Spend some time with the paint sample cards finding shades of your favourite colours that compliment each other. You may even find yourself picking colours you would never have thought about before. It may take a while to find the right combination but once you do you will have a portable colour guide to take with you when choosing all your décor.

One simple breakdown of creating a visually interesting space is to utilise three main colours in one area. One for the walls (which you would have already chosen in your base palette), one for the furniture, and one for the larger décor. You can then introduce some complimentary shades for smaller accessories and styling without overpowering the room. This system also means it is easier, and more cost effective, to switch out in the future if you find your tastes have changed.

If you are looking for a more monochromatic look – a colour theme centred on one colour – it is a great rule of thumb to choose three shades. Primarily a pale shade, a mid-tone shade, and a rich shade. Those deep tones would be utilised on furnishings, while the lighter and mid-tone shades could be used on the walls and smaller elements like accessories to create cohesion – e.g. a dark green velvet sofa could be paired with washed-out sage walls.

It can be a little daunting adding that first pop of colour into your home, but don’t be afraid your home is supposed to reflect you and all the life that is happening within it. Of course if you are looking to sell your home maybe don’t go splashing neon pink on the walls but with the advice above you will be able to bring plenty of character in, it is often the emotional attachment that sells houses after all. So get ready to say goodbye to the stark white and beige we all know too well – unless that is what you’re into of course – and begin your colour journey.

When you are looking to introduce colour into your home it can be difficult to know where to start. You may already know your favourite colours, so creating combinations and incorporating them into your spaces is your next step and we are here to help!

Before you start playing with more fun colours in your space you should first ensure that there is a foundation of cohesion throughout your home. This will mean you can create a colourful, visually balanced space with ease. It is a good idea to maintain a base palette for your main areas, the most obvious way to do this is through flooring and wall colour with each room having the same or similar finishes. With a solid foundation you can then begin the fun part!

Generally a great way to get started is to choose a jumping off point, perhaps a piece of artwork that you love or a statement furniture piece. From there you can draw out colours, as well as textures or patterns, to use throughout a room and the rest of the home. For example, if you have a painting with bold colours you can translate them into your couch cushions or coffee table accessories. Doing this really helps tie the space together visually.

Another easy way to add colour and life to your home is through indoor plants. We are lucky here in Australia to have access to beautiful plants in all colours of the rainbow, although a fresh rich green is always a classic choice. Foliage pairs beautifully with the natural earthy tones as well as other neutrals like white and grey that are found in most Aussie homes.

If you are having trouble making colour combinations work for you an easy way to explore them is taking a trip down to your local hardware store. Spend some time with the paint sample cards finding shades of your favourite colours that compliment each other. You may even find yourself picking colours you would never have thought about before. It may take a while to find the right combination but once you do you will have a portable colour guide to take with you when choosing all your décor.

One simple breakdown of creating a visually interesting space is to utilise three main colours in one area. One for the walls (which you would have already chosen in your base palette), one for the furniture, and one for the larger décor. You can then introduce some complimentary shades for smaller accessories and styling without overpowering the room. This system also means it is easier, and more cost effective, to switch out in the future if you find your tastes have changed.

If you are looking for a more monochromatic look – a colour theme centred on one colour – it is a great rule of thumb to choose three shades. Primarily a pale shade, a mid-tone shade, and a rich shade. Those deep tones would be utilised on furnishings, while the lighter and mid-tone shades could be used on the walls and smaller elements like accessories to create cohesion – e.g. a dark green velvet sofa could be paired with washed-out sage walls.

It can be a little daunting adding that first pop of colour into your home, but don’t be afraid your home is supposed to reflect you and all the life that is happening within it. Of course if you are looking to sell your home maybe don’t go splashing neon pink on the walls but with the advice above you will be able to bring plenty of character in, it is often the emotional attachment that sells houses after all. So get ready to say goodbye to the stark white and beige we all know too well – unless that is what you’re into of course – and begin your colour journey.


Want some further advice on your home?